Create a Mailchimp Audience
Create your Mailchimp audience so you can import and collect new contacts for your emails.
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After you customize the hosted signup form for your audience, you're ready to share with potential subscribers. A simple way to promote your audience is to share your signup form to social media and other communication channels. All Mailchimp forms are mobile responsive, so potential subscribers can sign up from any device.
In this article, you'll learn how to copy and paste your signup form URL to share on social media, your website, or anywhere else you can add a link.
Here are some things to know before you begin this process.
To find options to share your signup form, follow these steps.
If you have more than 1 audience, click the Audience drop-down and choose the one you want to work with.
In the form builder, you'll see a Signup form URL field along with 3 icons for built-in sharing methods: Facebook, X (formerly Twitter), and QR code. The URL is a direct link to your hosted signup form.
To share your signup form link in a Facebook post, follow these steps.
Click Forms, then click Other forms.
Scroll to the Form builder tile, then click Manage forms.
Click the Facebook icon.
If you're not already signed into Facebook, you'll be prompted to log in.
In the Facebook pop-up modal, click the drop-down, then choose where you want to post the signup form link.
Type in additional text to share in the post and click Post to Facebook. The link to your signup form will appear where you chose to share it.
If you have X (formerly Twitter) followers who might want to receive your email content, you can tweet a link to your signup form.
To share the link to your signup form in a tweet, follow these steps.
Marketers sometimes use QR codes instead of a text URL to send people to a website. Mailchimp generates a QR code for each of your signup forms, so you can display a QR code in your printed materials. Potential subscribers can use their mobile devices to scan the code and view your signup form.
To access the QR code, follow these steps.
To share a signup form in an email, you'll add the *|LIST:SUBSCRIBE|* merge tag to your content in place of a URL. When you send your email, we'll convert the merge tag to a signup form link. Any time someone receives a forwarded email or views your email in their browser, they'll be able to sign up to your email marketing.
For websites hosted on another platform, we provide HTML code for a signup form that can be customized and embedded on your website. Design your form, then copy and paste the code into your website's HTML where you want the signup form to appear. To learn more, check out Add an Embedded Form to Your Website.
Mailchimp has many signup form options. To learn more about signup forms on websites and landing pages, check out About Signup Forms Options.
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Create your Mailchimp audience so you can import and collect new contacts for your emails.
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